Nashville Courses

Music Business Program

 

Music Business Program

This program accepts GI Bill Veteran Funding, for Veterans who qualify. 

Diploma Level Course

36 CREDIT HOURS- 12 MONTHS

The Music Business Program leads to a Diploma of Music Business. The Music Business program provides the multiple skills necessary for careers in today’s Music Business Industry.  Students will learn promotion, marketing, management, graphic and web design, video and audio production, and publishing.  Students will also learn about team building and networking. 

Students enrolled in the Diploma level of the Music Business Program must successfully complete 36 credit hours of the core Music Business Program courses to receive a Diploma in Music Business.  Students enrolled full time in the Music Business Diploma Program will complete the program over 3 semesters.

Associates Level Course

60 CREDIT HOURS- 16 MONTHS

The Music Business Program leads to an Associates of Music Business. The Music Business program provides the multiple skills necessary for careers in today’s Music Business Industry.  Students will learn promotion, marketing, management, graphic and web design, video and audio production, and publishing.  Students will also learn about team building and networking. 

Students enrolled in the Associates level of the Music Business Program must successfully complete 45 credit hours of the core Music Business Program courses and 15 credit hours of General Education courses to receive an Associates in Music Business.  Students enrolled full time in the Music Business Associates Program will complete the program over 4 semesters.

PROGRAM OBJECTIVE

The program is designed to give students the knowledge and skills they will need to be successful in the Music Business.

JOB DESCRIPTION

Graduates of the Music Business Program will be prepared for entry-level positions in such careers as:

Licensing/Copyright Assistant

Record Industry Executive

Artist & Repertoire Coordinators/Administrator

Music Publicist

Concert Tour & Road Managers

Music Publishers

Artist Managers

Music Retail Managers

Music Entrepreneurs

Music Business Consultants

Advertising, Sales and Marketing Executives

Booking or Talent Agent

Additional career possibilities, with employers such as educational institutions and government agencies will be open to graduates of the Associates level.

SCHEDULE OF CLASSES

Classes are held Monday-Thursday with Instructor led labs extending throughout the week. Class sessions are: Morning (10:00 a.m. to 2:00 p.m.), Afternoon (2:00 p.m. to 6:00p.m), and Evening (6:00 p.m. to 10:00 p.m.). Each session includes a 30-minute break. Class sessions will be assigned during registration.

 Check with the Admissions Department for session availability.

 In addition to workshops and regular classes, students are expected to complete 2 hours of outside class preparation per class per week.  All program core curriculum courses require 3 hours of supervised project/lab work per class per week in addition to the 2 hours of outside class preparation per class per week.  Students carrying a full time course load should expect to devote at least 25-34 hours per week to their program of study.

INDIVIDUAL COURSE DESCRIPTIONS

 

MBP101 Intro to Copyright and Music Publishing

4 credit hours

Prerequisites: None

Overview: This course is designed as an introduction to the modern music business. It gives the students a broad-based foundation to build from on topics such as copyright, publishing, income sources, touring, and film composition.

MBP102 Industry Perspectives

4 credit hours

Prerequisites: None

Overview: This course is designed to give students a broad-based perspective on the music industry. They will learn about the history and development of the record business and the various roles and positions that make up the modern music industry.

AUD103 Audio in Media

4 credit hours

Prerequisites: None

Overview:  This course is designed to give students an understanding of the necessary processes involved in creating professional recordings. Students will be introduced to primary components utilized in audio recordings including an overview of sound theory principles, sound system equipment and respective software applications. Students will also obtain a thorough comprehension of the different roles performed by the individuals involved in the recording process and the various careers in music production.

 

MBP121 The Record Business

4 credit hours

Prerequisites: MBP101

Overview: This course is designed to give students a working knowledge of record label operations. It will offer insights into the various roles that are available inside a major or independent label, and what goes into getting an artist signed to a record deal.

MBP122 Entertainment Media Distribution

4 credit hours

Prerequisites: MBP102

Overview: This course is designed to give students a working knowledge of modern distribution methods in the music business. They will learn about traditional CD sales and distribution, sales tracking, online distribution and distribution through radio markets.

VID123 Video Production

4 credit hours

Prerequisite: AUD103

Overview:  This course is designed to give students the basic skills and knowledge necessary to produce professional grade video productions. Students will learn about the history and development of video production in various genres as well as the modern tools and techniques used in creating them. Various formats for video and film capture, editing and file management will be covered as well techniques used for sound effects, field recording and effective script writing.

MBP201 Business and Legal Foundations

4 credit hours

Prerequisites: MBP101, MBP121

Overview: This course is designed to give students a deeper understanding of copyright concepts, record deals, and legal issues that may be encountered in the music business profession. Students will be introduced to several types of contracts that are commonly used in the industry, and an overview of support organizations that supplement the process.

 

MBP202 Contemporary Entertainment Marketing

4 credit hours

Prerequisites: MBP103, MBP122, MBP123

Overview: This course is designed to give students the knowledge they need to effectively market an artist in the modern music business. They will gain skills in Internet marketing, selling a vision, and creating a press kit. They will also gain knowledge in marketing philosophy, promotions, and merchandising.

 

MMW203 Multimedia and Web Development

4 Credit Hours

Prerequisites: AUD103, VID123

Overview:  This course introduces students to different indispensable tools needed to become a multimedia web designer. Having the proper tools and skills is essential in becoming a business professional in fields of creative media. This course will guide students through creating basic websites using static code in HTML and CSS. In addition, this course will introduce different online content management systems, industry standard software platforms, and techniques covering essential concepts and various trends used in web design today.

 

MB222 Music Business Culminating Project Portfolio (Associates Degree program only)

5 credit hours

Prerequisites: MBP201, MBP202, MBP203

Overview: This course is designed to be the final culminating project of the Music Business program. It allows students to put into practice in a real world scenario all the things they have learned during the course. This will include students creating a press kit, marketing materials, and promoting their artist, making their recordings available for sale and organizing a live event for the promotion of their artist.

 

ENT223 Entrepreneurship (Associates Degree program only)

4 credit hours

Prerequisites: MBP201, MBP202, MMW203

Overview:  This course introduces the student to entrepreneurial practices utilized in building businesses in entertainment and creative media industries. Primary aspects needed to start a successful company will be thoroughly examined, including a detailed analysis of social issues, organizational structures, investment ventures and business marketing. Students will have the opportunity to explore a variation of business models and develop their own strategies for building a company within media entertainment-based genres. Effective resume development and interviewing techniques will also be covered and students will apply their knowledge in a final portfolio presentation in conjunction with their curriculum’s culminating course.


GENERAL EDUCATION COURSES

Students enrolled in Associates level programs at SAE must successfully complete 15 hours of General Education courses in addition to 45 hours of Core courses. 

Students with General Education credits from previous college experience may receive credit for prior learning.  Students that wish to have previous coursework applied towards the program’s General Education requirement must submit official copies of all college transcripts prior to admission into the program.  The Admissions Department will notify the student of which credits can be transferred upon review of the student’s college transcripts.

COURSE DESCRIPTIONS

GE101 English Composition

3 credit hours

Prerequisite: None

Overview:  This course is designed to increase students’ fundamental composition skills and will focus on audience awareness, effective paragraph and essay construction, as well as Standard English language usage (punctuation, spelling, and grammar). Emphasis will be placed on developing clear, coherent, and effective written prose. The course will also introduce students to different research methods and familiarize them with the conventions of academic writing they will be expected to apply to a college-level paper they will write for other courses in the program.


GE102 World History

3 credit hours

Prerequisite: None

Overview:  This course is designed to increase students’ fundamental understanding of the world from an assemblage of relatively isolated regions through the present day. Emphasis will be placed on tracing the origins of globalization and its relation to European hegemony through invasions and colonization. The course will also introduce students to the contributions of the non-western world and how the assemblage of these factors shaped the early modern world. By examining the interconnectedness of global histories and analyzing the social, cultural, political, economic, demographic, and ecological implications that created it, an understanding of this history may be obtained.

 

GE103 Mathematical Modeling

3 credit hours

Prerequisite: None

Overview:  This course will cover skills needed for applied algebra, linear, piecewise, exponential and quadratic functions. The aim is to strengthen mathematics skills by increasing mathematical knowledge and focusing on logical problem solving techniques required for critical thinking. Statistical analysis and probability will be used to explore real world data. Emphasis is placed on developing a clear understanding of the role and function of quantitative analysis in the real world. This course also focuses on skills needed in the real world to ensure students acquire better decision-making processes for money management in their personal and business profiles.

                 

GE201 Conceptual Physics

3 credit hours

Prerequisite: GE 103 Introduction to Mathematical Modeling

Overview:  This course aims to build a fundamental understanding of the physical laws that govern nature: mechanics, heat, sound, electricity and magnetism. Emphasis is placed on developing critical thinking skills. This course is appropriate for students who will have careers in technical fields. 


GE202 Speech Communications

3 credit hours

Prerequisite: None

Overview:  This course is designed to increase students’ fundamental understanding of the world of communications and encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Emphasis will be placed on tracing the origins of various forms of media and their impact on the world today, from issues of ethics to the shaping of personal and social identities. By examining the interconnectedness of these forms of communication and analyzing the social, cultural, political, economic, demographic, and ecological implications that created it, an understanding of our communication process may be obtained.