Music Business Program Diploma
Program Objectives
The program is designed to give students the knowledge and skills they will need to be successful in the Music Business.
Job Description
Graduates of the Music Business Program will be prepared for entry-level positions in such careers as:
Licensing/Copyright Specialist
Record Industry Executive
Artist & Repertoire Coordinators/Administrator
Music Publicist
Concert Tour & Road Managers
Music Publishers
Artist Managers
Music Retail Managers
Music Entrepreneurs
Music Business Consultants
Advertising, Sales and Marketing Executives
Booking or Talent Agent
SCHEDULE OF CLASSES
Music Business is a 45 credit hour program, offered over three semesters.
The length of the program is 12 months.
Classes are held Monday-Wednesday. Class sessions are: Morning (10:00 a.m. to 1:30 p.m.) (morning), Afternoon (2:00 p.m. to 5:30p.m), and Evening (6:00 p.m. to 9:30 p.m.). Each session includes a 30-minute break. Class sessions will be assigned during registration.
Check with the Admissions Department for session availability.
Students are required to attend 16 hours (per class) worth of workshops or seminars per semester. Workshops and seminars are typically held on Fridays, although special guest lectures may occur throughout the week.
In addition to workshops and regular classes, students are expected to complete a minimum of 3 hours of in-school/homework assignments per class per week. Students enrolled full-time in the Music Business program should plan to devote at least 22.5 hours per week to school work.
Course Outlines
MB101 Intro to Music Business
5 credit hours
Prerequisite: None
Overview: This course is designed as an introduction to the modern music business. It gives the students a broad-based foundation to build from on topics such as copyright, publishing, income sources,touring and film composition.
MB102 Industry Perspectives
5 credit hours
Prerequisite: None
Overview: This course is designed to give students a broad-based perspective on the music industry. They will learn about the history and development of the record business and the various roles and positions that make up the modern music industry.
MB103 Audio Production
5 credit hours
Prerequisite: None
Overview: This course is designed to give students an understanding of the necessary processes involved in creating a professional recording. Students will have a deeper comprehension of the different roles performed by the individuals involved in making a record.
MB121 The Record Business
5 credit hours
Prerequisite: None
Overview: This course is designed to give students a working knowledge of record label operations. It will offer insights into the various roles that are available inside a major or independent label, and what goes into getting an artist signed to a record deal.
MB122 Music Distribution
5 credit hours
Prerequisite: None
Overview: This course is designed to give students a working knowledge of modern distribution methods in the music business. They will learn about traditional CD sales and distribution, sales tracking, online distribution and distribution through radio markets.
MB123 Music Video Production
5 credit hours
Prerequisite: None
Overview: This course is designed to give students the basic skills and techniques necessary to produce a music video or promotional video. They will learn about the history and development of music video as a genre as well as the modern tools and techniques used in creating them.
MB201 Business and Legal Foundations
5 credit hours
Prerequisite: MB101, MB121
Overview: This course is designed to give students a deeper understanding of copyright concepts, record deals, and legal issues that may be encountered in the music business profession. Students will be introduced to several types of contracts that are commonly used in the industry, and an overview of support organizations that supplement the process.
MB202 Contemporary Music Marketing
5 credit hours
Prerequisite: MB103, MB122, MB123
Overview: This course is designed to give students the knowledge they need to effectively market an artist in the modern music business. They will gain skills in Internet marketing, selling a vision, and creating a press kit. They will also gain knowledge in marketing philosophy, promotions, and merchandising.
MB203 Multimedia and Web Development
5 credit hours
Prerequisite: MB103, MB123
Overview: This course is designed to give students a working knowledge of basic HTML coding, web page construction and Internet, and web operations. Students will learn about the basic hardware and software necessary for web operations and HTML and CSS editing techniques to manipulate web data.
